Wednesday, July 22, 2009

Who's your edamame?

Dora the Explorer is my edamame.

I tend to stay away from soy-based products mostly because many of them tend to be highly processed. Enter edamame. It's the real deal.

Edamame are young soybeans harvested at the peak of ripeness when they have just the right crunch and nutty flavor. They are loaded with healthy amino acids, protein, and are low in saturated fats. All good things, in my book.

A few years ago, while attending a Food Marketing Institute conference with Caryn Neidel (my friend and former Stop & Shop Supermarkets marketing goddess) we discovered Seapoint Farms Edamame. Seapoint Farms decided to package edamame in kid-friendly, individually wrapped packets appealing to parents who want to give their kids a healthy snack at home or in their lunch boxes. And to entice kids into eating something green and good for you they slapped SpongeBob SquarePants and Dora the Explorer on the labels. Brilliant!

You can still find these healthy snack-packs in the organic section of many grocery store freezers. When you find them, you'll discover you have two options: buy them in the pod or already shelled. Keep the edamame frozen and then toss them into your lunch box, briefcase, purse, or backpack and by lunch or snack time they'll be thawed and ready to enjoy. 


My Favorite Things 2:40 PM, July 22, 2009  

I just ran across this article on They happen to agree with Dora and I that edamame are a great snack. Check out what they have to say about edamame along with a few other snack ideas here:

Evenstar 9:40 PM, July 23, 2009  

Have you tried Seapointe wasabe roasted edamame? Great if you like spicy, crunchy food!

Joanna Sutter, My Favorite Things 7:03 AM, July 24, 2009  

I haven't had Seapointe roasted edamame in a long time! In fact, I saw a big bucket of them at Costco a few weeks ago and have been meaning to go back and scoop them up. Wasabe? Who knew? I'm going to hunt some down.

Thanks for the idea ;-)

Yum Yucky 1:25 PM, July 27, 2009  

Awesome! I'll keep my eyes peeled for these.

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